Digital Marketing Consulting in Chicago, IL
Running a small business too often means wearing not just many hats, but all of the hats. Hand off that digital marketing hat and give yourself more time to wear the hat you're passionate about. Work with a professional who's learned by doing and an expert who's earned industry standard certifications. Scroll down to see how working less can earn you more business.
Analytics? AdWords? Check and check.
Mark Stanczak is certified with Google AdWords and Google Analytics, the industry standard tools for driving traffic to your website and understanding what happens once that traffic arrives.
No matter what kind of organization you run, your website should have measurable goals. Do you know your website's goals and what percentage of your website visitors hit them? More importantly, what can you do to move that number higher?
Work with someone who can formulate measurable goals and keep you on track to achieve them.
Common Cause for Your Digital Properties
An effective digital strategy means reaching your audience anywhere they might be. Yet it's not enough to just show up. Any digital interaction can lead potential customers further down the sales path, but only if it that same interaction is tailored for your end goal. For example, social posts can lead to trade show traffic. At trade shows you collect email lists. Email campaigns require custom landing pages. Effective landing pages start with conversion optimized design. And so on.
Work with someone who brings all the pieces together.
More Partnership, Less Salesmanship
A good working relationship starts with a partner that trusts your vision and respects you as an expert in your own business. You know where you want to go; your marketer's job is to navigate a path with the fewest detours and u-turns. That means building a strategy around your needs, not around whatever technology is most accessible. Your timeline, your budget, your communication preferences.
Work with someone whose only vested interest is in your success.